The pet food industry is f*cked up
Yep, I'm just going to say it.
For decades, we’ve been feeding our dogs something we would never eat ourselves and expecting it to be good for them.
For decades, my father, veterinarian Erik, observed that dogs with health issues are no longer an exception but have become the norm.
As father and daughter, we decided this had to stop.
With PAWR, we make nutrition simple and healthy again. So you have more time together.
- Nutritionist Fia
"Nowadays it's no longer a matter of whether your dog will get sick, but when."
As a veterinarian, I observed how "good" nutrition could lead to long-term health issues, and how we've come to accept this as normal—even though it isn't.
After 18 years of experience with thousands of dogs, it became clear what truly works, and that's how we developed PAWR.
Powerbowls you can really trust
With PAWR, we make nutrition simple again: transparent, real ingredients that are carefully selected and naturally good for skin and gut.
Doubts are a thing of the past; with PAWR, you see and understand what you're giving.
Support to get started?
Stop the search and let Fia or Erik personally guide you.
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Mix of crunchy kibble with dried superfood flakes · Complete food with all nutrients
Serve with warm water
Picky eaters' favourite
Perfect for mixing and matching
