About us

Give your dog the world

We are Erik (veterinarian) and Fia (nutritionist), father and daughter with a mission.

With a lump in our stomach, we saw more and more dogs with complaints such as itching, diarrhea and allergies.

And no one asked, “What are we actually feeding our dogs?”

For 18 years, we've seen how plant-based nutrition works. Not as an alternative, but as a powerful solution.

No one can handle a bowl full of meat scraps. Not our dogs, not our planet.

The beauty is: things can be done differently. That's why we're stopping with filling foods and choosing to nourish them with colorful meals packed with superfoods.

A win-win that starts in the feeding trough.

"Nutrition is often the problem, but also the solution."

Our world

Our dog's food emits ten times as much CO₂ as a human's.

If all dogs ate a plant-based diet, there would be enough food for 450 million people (!), more than the entire population of Europe.
Optimal well-being

Plant-based dog food reduces disease rates by 26% and cuts vet visits by up to 51%.

And reduces the risk of six common conditions by 50–61%.
Animal friendly

Of every five kilos of meat, one goes to four-legged friends: 20% purely for pet food.

PAWR chooses plant-based energy instead of slaughter, so that other animals can also simply enjoy life.