Free shipping from €60 · New product: Healthy Habits!

Healthy and sustainable in every bite!

Hi! We are Fia (nutritionist) and Erik (veterinarian), the father-daughter duo behind PAWR. With a wealth of experience and knowledge, we have joined forces to provide your four-legged friend with the most tasty and nutritious food with the power of plants.

Because why choose between radiant health and a green future? PAWR makes it easy: health and sustainability in every bite!

  • Nutritionist Fia

    Hi, I'm Fia! A passionate nutritionist with an unconditional love for four-legged friends.

    It quickly became clear to me that the daily diet we give our beloved dogs is not always as healthy as we think. Creating a win-win dog food became my mission and PAWR was born.

    A revolutionary dog ​​food that not only puts the health of our four-legged friends first, but also plays a role in saving our precious planet.

  • Veterinarian Erik

    Hello, I'm Erik, an experienced veterinarian specialized in developing pet foods. Over the past 15 years, I have passionately worked on countless dog foods, where I have consistently seen plant-based nutrition excel and change dogs' lives.

    I have worked with a lot of passion for years to create the most nutritious and tasty plant-based food with which we can make a difference not only for dogs but also for the planet!

  • Fressnapf/Maxi Zoo Innovation Award

    1e plaats bij Europa's grootste retailer Fressnapf / Maxizoo, de Innovation Awards in Dusseldorf.

  • Fresh Idea Contest - Pet Expo Duitsland

    2e plaats op Europa's grootste Pet Expo Interzoo tijdens de Fresh Idea Contest in Nuremberg.

  • Pet Vision - Pet Expo Italië

    2e plaats op Europa's 2e grootste Pet Expo op de Pet Vision.

  • New @ Anido - Vakbeurs Belgie

    3e plaats voor beste nieuwe voeding op de grootste vakbeurs in Kortrijk.

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